I’ve noticed a lot of interest in Starbucks’ announcement that they are planning to close 600 of their locations. Surely no one is surprised by this. It was inevitable. How many Starbucks do you need in one city block?
A few months ago a new Starbucks opened in The Nearby Small Town. My immediate reaction was shock and that all too familiar feeling that there’s something terribly wrong with the universe. The Nearby Small Town is not the kind of place that has such a thing as a Starbucks. But, as is my way, I quickly got a grip and realized that the opening of a new Starbucks is not quite a civilization ending event. It’s as ordinary and insignificant as the opening of a new McDonald’s.
Wait. Come to think of it, both of those are civilization ending events, just not cataclysmic civilization ending events; just part of the gradual slipping away of civilization.
Anyway… enough melodrama. I have never been in a Starbucks, mainly because I’m not a coffee drinker. I guess that reason doesn’t make a lot of sense; I understand they’re actually in the milk business and serve very little coffee. I have recently been tempted though. I saw an ad somewhere for Starbucks’ frozen lemonade. I have a feeling that on some hot summer day in the near future I will find myself walking into Starbucks. Resistance is futile. I will be assimilated.